Delhi, 1st September 2023 – TO THE NEW, a leading global digital technology services company, will be exhibiting at the International Broadcasting Convention (IBC) 2023 and showcase the new updates made in its cutting-edge, flagship OTT solution, VideoReady. The event is scheduled to be held from 15th – 18th September 2023 at RAI Convention Center in Amsterdam, and attendees can view the new, enhanced capabilities of Videoready at TO THE NEW’s booth 5.H08.

VideoReady is TO THE NEW’s highly customizable, end-to-end solution for OTT platforms. It has already established itself as an OTT solution of choice, empowering streaming businesses with OTT platforms built on the pillars of Experience, Monetization, and Speed. TO THE NEW has added multiple new features to Videoready to cater to the evolving needs of the streaming industry landscape.

At IBC, TO THE NEW will be showcasing VideoReady, including:

VideoReady CMS and Cross-Platform Apps: Experience-oriented and feature-heavy solution that covers every aspect of Streaming, Engagement, and Monetization with end-to-end ownership

VideoReady Sports: A feature-rich, fan-engagement-driven sports OTT solution that will empower customers to create a unified digital destination for sports fans, delivering reimagined sports experiences and personalized fan engagement.

Monetization-as-a-Service: Highly advanced independent module from VideoReady that enables hybrid business models for advanced monetization for OTT businesses.

VideoReady Go: An innovative OTT solution that empowers media companies to launch their very own streaming platforms in a matter of minutes, with a user-friendly interface, customizable branding, and seamless content integration.

“We are excited to be exhibiting in IBC again this year and look forward to interacting with professionals from various corners of the industry.”, said Narinder Kumar, COO & Co-Founder at TO THE NEW. ” With the ever-evolving landscape of the media and entertainment industry, VideoReady is designed to provide a comprehensive solution that empowers content creators to engage, monetize, and retain audiences effectively. The content providers can now tap into additional revenue streams while providing viewers a seamless and personalized experience.”

TO THE NEW invites attendees to visit Booth 5.H08 during IBC 2023 to experience firsthand the latest features of VideoReady and engage with their team of experts. With a commitment to innovation and excellence, TO THE NEW continues to lead the way in transforming the OTT experience for viewers and providing innovative levers to streaming companies for building profitable businesses.