Festive Edit 2023

Mumbai 21st August:  Attention All Moms and Moms-to-Be! Your Ultimate Shopping Destination for You and Your Little Ones Awaits at The Pinwheel Project’s Festive Edit 2023 – Just Around the Corner!

You can shop for over 100 brands from all across India that come down, especially for the event for kids’ clothes, toys, books, gifts, bedding, décor and so much more. There is an entire section dedicated to women too with a wide array of women’s apparel, jewelry, footwear, etc.

Initiated in 2017 by three passionate working mothers – Aditi Kapur, Ragini Vakil & Shouger Merchant Doshi – as a labor of love, what began as a passion project has evolved into Mumbai’s highly anticipated, go-to destination for busy moms in search of premium products for their children, edition after edition.

At the heart of the Pinwheel Project, lies a visionary idea born from the shared experiences of three determined mothers – Shouger, Ragini, and Aditi. They embarked on a mission to craft a haven where mothers like themselves could uncover an expansive array of products and services catering to the dynamic world of motherhood and childhood. From the allure of organic garments to the enchantment of educational activity boxes and toys, the Pinwheel Project has blossomed into a stand-alone marketplace where offerings span from apparel and accessories to vital services such as schools and photographers. “This eagerly anticipated event redefines the shopping journey for parents, consistently providing a curated selection of parenting products that cater to the ever-evolving needs of their children,” shares Shouger Merchant Doshi, co-founder.

Nurturing a vibrant community of exceptional vendors, The Pinwheel Project transcends geographical boundaries, uniting not only Mumbai but also talents hailing from various corners of India – Jaipur, Bangalore, Ahmedabad, Delhi, Pune, Baroda, and beyond. This collective of artisans offers a plethora of exceptional products and services tailored to meet the diverse needs of your family. As the anticipation builds for the forthcoming festive edit, it emerges as an impeccable choice for those seeking ideal gifts, exquisite ensembles, and the joy of unearthing novel treasures. In this edition, a distinct Women’s section graces the stage, adorned with a collection of effortless wearables and accessories, showcasing the artistry of designers and their captivating Festive Collections.

“We’re thrilled for the Festive Edit – it radiates an exuberant and vibrant aura. Our collection boasts an array of splendid and essential must-haves tailored for both children and moms,” reveals Ragini Vakil, co-founder, as she eagerly anticipates the upcoming edit.

Excitement for the upcoming Festive Edit of the Pinwheel Project reaches new heights as the event promises an amalgamation of artistic brilliance and style. Renowned fashion houses, Gaya, and The Calico Knots a, are set to redefine elegance with their captivating collections, ensuring a spellbinding experience for attendees. Not to be outshone, the jewelry showcase gleams with radiance, as esteemed brands like Antarez Jewels, Niashine Jewels, Amosh, and Taurian present their exquisite offerings, adding a touch of opulence to the occasion. Footwear aficionados can rejoice as Bowtoes and Li’l Pitara step onto the stage, presenting their mesmerizing collections that promise to gel with new collections of kidswear by Partykles, Me Casa, Sanctioned By You, Choti Choppad, Little Pixie and more at the much-anticipated Festive Edit. The Pinwheel Project is poised to create an unforgettable amalgamation of fashion, jewelry, and footwear, transforming the event into a haven of creativity and style. Enthrall your children with goodies from Toycra, Playbox, or Bombay Kids Company, hair accessories from Amy & Co, personalized stationery, bath products, bedding, room decor items, and much more! Embark on a delectable journey at the Pinwheel Project’s festive edit, where Niblerz, Kiddoze, Terra Tots, Growing Giraffe, Whole Truth, TheWickedGud tantalize your taste buds with preservative-free culinary edibles. If Cheese is your thing, Creme Italia, The Cheese Collective and Casaro Fromagerie are there to satisfy your dip cravings.

“Within the ambiance of the Festive Edit, lies an unparalleled occasion to unearth meticulously selected, thoughtfully assembled choices catering to both parents and children, all gathered under a single roof. It is this unique aspect that underscores the Pinwheel Project as the ultimate haven for shopping and replenishing,” elaborates Aditi Kapur, co-founder of this remarkable event.

But wait, there’s more! If you need to take your little one on this shopping expedition with you, drop them off at the play area where they can engage in fun activities such as rock painting, fluid art and much more. Take a break from the hustle and bustle of the event and unwind in the VIP Lounge with a refreshment. Prepare for a gastronomic extravaganza at the Pinwheel Project’s festive edit, with coffee from Love Kappi, Italian bites from Aglio, and wines by Paladin. Head over to the cafeteria to sample the finest toasties from Meemees ice cream, and savour multiple brands such as Hoppum’s culinary excellence on full display.

Make sure to circle the dates on your calendar and gear up for a shopping spree like no other! The Pinwheel Project’s Festive Edit stands as the paramount destination to cater to all your little ones’ needs. Don’t let this exceptional event slip through your fingers, and rest assured, the summer heat or the rain won’t be a concern as the entire venue is air-conditioned for your comfort.

When: Saturday, August 26, 2023, 10 am to 8 pm

Where: The Palace Halls, N.S.C.I, Worli, Mumbai, Maharashtra 400018