14th September 2023, India: Tatva Health and Wellness, one of the leading food companies launches its brand Kesari with three products – Kesari Saffron, Kesari Golden Sugar, Spice Liquid in Delhi & Mumbai”. Kesari Saffron is 100% pure, unadulterated saffron brought to the consumers in the finest condition. Spice Liquid is an evolution made to this tradition, completely transforming the solid form of spices into a liquid state, without compromising its original taste and nutritional value. Kesari Golden Sugar is an Unrefined and Naturally Low GI Sugar with no chemicals or additives. It is a perfect alternative for consumers looking for a healthier sugar option.
Saffron threads are carefully hand-plucked and dried to be sold as one of the most sought-after coloring and seasoning agents in the world. This exotic spice is purported to carry amazing health benefits. Taking along nature as our true companion, Kesari Spice Liquid is the pure essence out of nature’s invaluable resources, the product has been packaged to suit consumers everyday needs. Spice Liquid is the way to amalgamate health, beauty and care, the 3 essences of a happy soul.
Kesari Golden Sugar focuses on providing its customers with natural and healthy sugar with a low glycemic index (GI). Unlike regular sugar, Kesari Golden Sugar is made using nucane technology that preserves the essential nutrients of sugarcane. This unique Kesari Golden Sugar has a beautiful golden hue, a rich flavor, and a low GI index, making it an ideal choice for those who want to keep their blood sugar levels in check. Since there are no chemicals used, this is a perfect sugar for the whole family.
Kesari Golden Sugar is unrefined, unbleached, and contains no additives or preservatives. It is a healthier alternative to regular sugar and can be used in the same way in all your favorite recipes, including coffee, tea, baking, and cooking. Moreover, it is an excellent source of energy and is loaded with antioxidants and minerals that can boost your immune system.
Speaking on the launch, Mr.Sachin Jain, Managing Director, Tatva said “ After receiving an overwhelming response in the South, we are elated to introduce Kesari in Delhi & Mumbai market. Consumers post-pandemic have become very health conscious and self-aware and have been researching a lot on what they consume. There have been various innovations in the food segment. We looked at the sugar market in India. There has been hardly any R&D to make sugar healthier or better. In fact, consumers are now looking for a healthier alternative which is difficult to find today. We see sugar-related problems not only in India but globally. We are happy to bring in a product that can be consumed without having to worry about your health and at the same time not compromising on the taste. We are certain that it will be well received in this market.”
“We partnered with Nucane, Australia, and with their global patented technology, it gives us immense pleasure to launch the “Kesari Golden Sugar” in India with this technology. Our Kesari Golden Sugar is Unrefined and Naturally Low GI with No Chemicals or additives and is a perfect alternative for consumers looking for a healthier sugar that tangibly helps in the fight against obesity and diabetes.” Mr.Sachin Jain further adds.
Kesari Golden Sugar comes in 1kg and 1/2kg pouch bags and is available on all the premium e-commerce websites like Amazon, Flipkart, Jio Mart, and Mystore.
The products were recently launched in Bangalore, Chennai, Hyderabad and now with the launch in Delhi and Mumbai, the brand further plans to expand its presence in other states soon.