Pune, 6th October 2023: Gera Developments, pioneers of the real estate business and the award-winning creators of premium residential and commercial projects in Pune, Goa, Bengaluru and California, have unveiled an innovative chapter in the industry’s narrative with their game-changing ‘Same-Day Brokerage Pay-outs’ initiative. Gera Developments’ ‘Same-Day Brokerage Pay-out’ program leverages technology to redefine the payment processing timeline for brokerage disbursements, setting a new industry standard. Gera’s tech-centric strategy optimises payment processing, providing its valued partners with unmatched benefits, all while being driven by an uncompromising commitment to accelerating change. Beyond disrupting established norms, this breakthrough creates a new benchmark for stakeholder engagement, enhancing operational efficiency.

With a remarkable history of introducing many firsts to the industry, Gera Developments’ ‘Same-Day Brokerage Pay-outs’ initiative seamlessly aligns with their ‘Let’s Outdo’ philosophy, exemplifying their focus on surpassing expectations while ensuring financial stability. In an industry characterised by extended payment cycles, this initiative is a testament to Gera’s financial prudence and operational efficiency.

Mr. Rohit Gera,
Mr. Rohit Gera, MD, Gera Developments

While speaking about this initiative, Mr. Rohit Gera, Managing Director, Gera Developments, said, “The ‘Same-Day Brokerage Pay-outs’ initiative is not just a testament to Gera’s commitment to ensuring superior stakeholder experience; it also embodies the organisation’s core values of Trust and Innovation. Implementing same-day Brokerage pay-outs required us to rework our technology back end, set up new financial protocols to ensure proper cash management as well as empower our teams for payment release. Cash flow on time is a vital ingredient for small businesses to succeed. Too many entrepreneurs are forced out of business on account of massive payment delays at the hands of large corporations. Having experienced the challenges of how a business gets throttled when cash flow doesn’t come in on time, we decided to alleviate this problem for those doing business with us. This initiative tangibly encapsulates our ‘Grow with Gera’ ethos as we continually establish novel benchmarks and elevate stakeholder relationships to unprecedented levels.”

The ‘Same-Day Brokerage Pay-outs’ initiative by Gera Developments holds special significance for channel partners, the majority of whom belong to the SME (Small and Medium-sized Enterprises) segment. This innovation serves as crucial support for these partners, relieving them of the constant pursuit of payments and ensuring they receive the payments they rightfully deserve. Gera Developments continues to exhibit its unwavering commitment to uplifting the real estate ecosystem and bolstering the success of its valued partners by offering more liquidity and financial stability to SME partners.

In response to the ground-breaking ‘Same-Day Brokerage Pay-outs’ initiative by Gera Developments, some of the channel partners shared their delight

Aditya Jain, Managing Director, Propnivesh Pvt Ltd, said, “Gera Developments’ ‘Same-Day Brokerage Pay-outs’ initiative is a game-changer for the real estate industry. It not only accelerates payment processing but also instils trust and confidence among partners. This innovative approach has set a new standard of operational efficiency.”

“It’s a great initiative, and through this, it will become a great financial support for real estate brokers and the CPs associated,” said Krishna Pandey, Director of The Lion Crew. “With almost instant realisation upon invoicing, this will help us plan our lead sourcing cycles more efficiently and improve our ability to convert leads from the market.”

Rahul Vishwakarma, Co-founder – Merakii Turf Pvt. Ltd., said, “By reducing the disbursal time of payments from 20 to 25 days and bringing it down to one day, Gera has displayed commitment to fostering strong relationships, transparency, and efficiency within our partnership ecosystem. Timely payments are crucial for every business, more so for SMEs like us. This decision only underscores Gera’s understanding of the needs of their channel partners and creates a mutually beneficial partnership.”

In the process of executing this initiative, Gera Developments harnessed three key elements to bring it to fruition: Technology, Team Work, and Trust. Technology has played a crucial role in expediting payments, and a customised tech solution was created by a cross-functional team to deliver this. And while technology has supported deployment, delivering on a commitment like this is reflective of financial planning and prudence, that are a Gera hallmark.

By streamlining payment processing, this initiative significantly impacts brokers’ cash flows, affording them enhanced liquidity and the ability to manage their businesses with better flexibility. This technological breakthrough redefines the operational landscape, enabling brokers to strategize and invest with greater confidence, fostering a transformative shift in the real estate industry.