LetsRyde and the Unveiled Sagas have partnered to bring to you the Asia’s biggest, women’s biking, food and music festival. Steered by a community of adrenaline seeking women, this event serves as a platform of congregation of all things art, drive, and passion, topped off with competition prizes worth up to 1 lakh.
26-07-2023 LetsRyde, in collaboration with the Unveiled Sagas (TUS), is thrilled to announce their most awaited event – Asia’s first ‘Women Biker League’ – for the year of 2023, that will be held on the 28th and 29th of October at the Surajkund Ground of Faridabad, Haryana.
This edition of the WBL promises to be a one-of-a-kind festival, celebrating the emergence of the women’s biker community in India. It offers the ethereal combination of everything that a motorhead could ask for – from more than five tracks hosting over ten moto competitions for the women who seek challenge, to a massive, never seen before superbike display complete with stunts spearheaded by women riders!
With exciting products, cash prizes, and awards worth up to 1 lakh to be won, here’s a once-in-a-lifetime chance to showcase your biking skills to the world. What’s more, if you aren’t able to resist the call of the tracks and want to ride a machine yourself, there are a wide variety of track sessions and moto workshops to sign up for right then and there.
Hosted at the arts and culture center of North India, the Surajkund Ground, the event – expecting a 10,000+ footfall – has something to offer for everyone. For the non-riders, the presence of scrumptious foods, gaming and AR arcades, adventure, and ground-moving music make it a package show that you’d be sore to miss.
WBL marks an ambitious collaboration between LetsRyde and TUS. The former is a training, rental and touring company, set up by Kuldeep Sharma and Amit Saini, that aims to uplift women riders, leaders and explorers. On the occasion of this announcement, here is what Kuldeep Sharma, co-founder of LetsRyde, had to say: “WBL promises to be a rollercoaster through and through! There’s music, food, performances, and of course, the crown jewel – the biking events. Through the grand congregation of women bikers, the intention is to celebrate the passion of women, and their sheer dedication to thrill. It is an attempt at sending a message – there’s no barrier strong enough to stop women from rising – no matter if the passion lies just in a hobby, or in the woman to tour around the world on their bike. WBL celebrates their climb to the top, and opens the door for many more to chart this journey.”
The event is a carnival in every right, with the women’s biking community at the forefront as torchbearers. “It may be a biking event first and foremost, but we are here to represent issues of broader concern”, claims Gauri Bhatia, Founder and CEO of TUS, an AdTech agency focused on impact messaging that connects brand value to socially relevant outcomes. “WBL celebrates the breaking of the glass ceiling; fear has been a regressor in adventure sports for women. The arena of bike-riding serves as a platform for collaboration between the companies that sell power, and our women, who are the ambassadors of it. We are here to stake a larger claim; the claim of the everyday woman, having a side to her that is conventionally unconventional.”