India, 9th August 2023: This Independence Day, gear up for a cinematic spectacle like never before with a mystical tale of a shape-shifting werewolf in the world television premiere of ‘Bhediya,’ on COLORS Cineplex! The ultimate destination of entertainment movies, COLORS Cineplex, Viacom18’s premium movie channel, proudly showcases an awe-inspiring collection of films that cater to every taste, offering an exquisite fusion of Hindi originals and cinematic gems dubbed from various Indian languages. Fortifying its library of blockbusters with a new addition, COLORS Cineplex is all set to present the world television premiere of ‘Bhediya’ on the 15th August, 2023 at 8:00 pm. Featuring an ensemble cast including Varun Dhawan, Kriti Sanon, Abhishek Banerjee and Deepak Dobriyal, this uproarious comedy promises to be a delightful treat for the whole family.

Rohan Lavsi, Business Head – Hindi Movies Cluster, Viacom18 says, “COLORS Cineplex takes pride in curating a content library that caters to the varied tastes of our viewers, especially family audience, and ‘Bhediya’ is a perfect example of that. With its much awaited television premiere, fans’ anticipation is palpable as they are eager to witness this blockbuster on their TV screens. Varun Dhawan and Kriti Sanon’s immense following among the youth and kids is a testament of their star power, and we are confident that their presence in ‘Bhediya’ will attract a massive viewership. Viewers are in for a delightful experience as we continue to bring blockbuster entertainment totheir living rooms!”

Actor Varun Dhawan says, “I’m thrilled about the World Television Premiere of ‘Bhediya’ on COLORS Cineplex this Independence Day. This film holds a special place in my heart as it allowed me to delve into the thrilling character of Bhaskar. His epic journey in the mystical forests is filled with laughter, suspense, and surprises. For those who have missed the movie watching in theatres, don’t miss this amazing experience on COLORS Cineplex – it’s going to be a howling good time for sure!”

Actor Kriti Sanon says, “What made Bhediya exciting for me is that it is a blend of many genres including horror, fantasy, comedy, and drama. It held its distinctive space and gave me a chance to portray a character that I had never attempted before. It was a small but a very relevant and challenging part. I’m proud that the success of the film has inspired many creators to explore new themes in Indian cinema. With the films television premiere on Independence Day, I’m ecstatic that family members will huddle together and enjoy our labour of love.”

Directed by Amar Kaushik, ‘Bhediya’ follows the spooky and hilarious travesties of Bhaskar’s life after being bitten by a werewolf in the jungle of Arunachal Pradesh and it results in him and his friends probing a mystery that brings unexpected twists and lots of laughter.

For the marketing and digital promotions of Bhediya’s TV premiere, a multi-faceted strategy has been implemented. This includes a high-reach TV plan spanning music, news, regional, Hindi GEC, kids, and movie genres, while also executing a high-visibility consumer plan at Delhi’s major metro stations and trains. Additionally, influencers are roped in to emphasize the movie’s concept and drive tune-ins, targeting the widespread fans of Varun Dhawan, Kriti Sanon, and all the Bollywood buffs through genre-specific pages on Facebook and Instagram. This comprehensive approach aims to ensure maximum outreach and engagement for a successful TV Premiere of Bhediya.

Stay tuned to COLORS Cineplex for the world television premiere of ‘Bhediya’ on the 15th of August 2023 at 8:00 pm.