India, 27th September 2023: Fitelo, a psychology-driven wellness and fitness platform has launched its social media campaign #GetFitWithFitelo featuring Bollywood actress Bhumi Pednekar. The actress shares her fitness journey in the campaign video and answers some of the most critical questions on fitness.

The strategic association with Pednekar is to highlight the role of lifestyle correction and dietary changes to make fitness fun and natural.

Bhumi Pednekar has undergone a remarkable transformation and her journey is an inspiration to many. As part of Fitelo’s social media campaign, the actress emphasizes the importance of striking a balance between diet and workout while indicating that diet accounts for 80% role in an individual’s weight loss journey. Further, she also talks about food cravings and cheat meals to reward one’s commitment to the weight loss journey.

According to Bhumi, body shaming can be used as a weapon for motivation, confidence, and determination toward their goals, and it is important to love and accept one’s body to make the journey easy and enjoyable. Bhumi highlights the need for personalized diet plans to match different body types. She further indicates the need to seek guidance from a nutritionist or dietician for long-term results.

The campaign will run in multiple formats across the brand assets and social media channels.

Bollywood actor Bhumi Pednekar said, “Embarking on a fitness journey is not just about shedding pounds; it’s a transformative experience that involves embracing a healthier lifestyle. Through the #GetFitWithFitelo campaign, I’m excited to share my own fitness journey and emphasize the importance of balance, self-acceptance, and personalized nutrition plans.”

Fitelo Cofounder & CEO, Sahil Bansal said, “We are thrilled to associate with Bhumi Pednekar and motivate people to remain fit and healthy by adopting simple diet plans. At Fitelo, we are driven by an unwavering passion to revolutionize the fitness industry and encourage individuals to achieve their health goals. We do not recommend any fad diets, medicines, or supplements but analyse each customer’s unique nutrition and fitness requirements and help them achieve their fitness goals by focusing on habit formation and lifestyle correction.”

Fitelo has served 50,000+ customers across 50 countries and helped them manage deficiencies and diseases, such as obesity, PCOD, thyroid, and hypertension, among others. Leveraging a trifecta of technology, nutrition, and behavioural sciences at its core, Fitelo has witnessed 5X growth in users in the last one year.