Earthy Threads

WoodenStreet, the renowned furniture company announced the grand launch of its In-house brand, “Earthy Threads”- Inspired by Nature, dedicated solely to home furnishings products. This ambitious venture by WoodenStreet promises to bring a curated collection of furnishings that perfectly blend with modern households while resonating with the timeless charm of Indian traditions.

In a bid to offer an immersive experience to its customers, the company has strategically planned to integrate the “Earthy Threads” vertical into its all 90+ experience stores across PAN India.

Each dedicated space will span between 500 – 1000 sq ft, serving as an ideal commitment to providing a comprehensive shopping journey of home furnishing items. The newly launched store offers an enhanced and larger-than-life experience with furnishing products, through a dedicated range of curtains, cushion covers, beddings, table runners, table linens, rugs & carpets for every nook and corner of a home.

Commenting on the launch, Lokendra Ranawat, CEO, WoodenStreet, said, “Our primary aim has always been to enhance the Indian home decor landscape. With Earthy Threads, we are taking a colossal leap in that direction. Not only does this brand reflect our passion for top-tier quality and design, but it also represents our vision for the future – a future where every home can get complete home decor solutions from woodenstreet including furniture, furnishing & decor all under one roof.”

With this new vertical, the brand is targeting a revenue of an additional 100 crores in next 12-18 months.

The incorporation of “Earthy Threads” marks a massive expansion, showcasing the company’s dedication to constantly innovating and meeting the ever-evolving demands of its clientele.

This move is also anticipated to fortify the brand’s reputation as it doesn’t just stop at furniture but offers a complete holistic home solution to its customers.

Founded in 2015, the brand currently operates 90+ brick-and-mortar across India and has more than 350+ delivery hubs, delivering a huge range of over 30k+ home furniture, décor, and home furnishing products.

By Sujata