Chennai, June 10, 2025: V-Guard Industries Limited, India’s leading brand in consumer electronics and electricals, has raised the bar for luxury and smart living with the launch of its premium Luxecube water heater series. Seamlessly blending cutting-edge technology with elegant design, the new collection includes three distinctive models: Luxecube, Luxecube DG, and Luxecube Smart.
In response to growing consumer preference for enhanced bathroom interiors and thoughtfully designed, technology-led home solutions, V-Guard has introduced a new benchmark in water heating. The Luxecube series brings together refined aesthetics and intelligent functionality, offering a stylish upgrade that transforms the daily bathing routine into a delightful and engaging experience.
Manufactured in V-Guard’s state-of-the-art facility in Sikkim, the series features Advanced Thermocline Technology —a high-efficiency mixing mechanism that prevents cold inlet water from disturbing the existing hot water layer. By maintaining a sharper thermocline—the boundary between hot and cold water—the system delivers up to 38%* more usable hot water at the desired temperature. This results in longer, more satisfying baths with enhanced energy efficiency. V-Guard has filed a patent for its distinctive Thermocline Technology, marking a significant leap in product innovation.
At the forefront of this range is the Luxecube Smart, a reimagined water heater designed for the connected era. With IoT Smart Connectivity, users can control and monitor the device remotely through the V-Guard Smart App, available on both iOS and Android platforms. It also integrates seamlessly with Amazon Alexa and Google Home, enabling hands-free operation via simple voice commands through V-Guard mobile App.
Enhancing the experience further is the Luxe Glow Pro indication system—a sleek, dynamic LED array with ambient mood lighting that visually signals heating and readiness. The V-Guard Smart App also offers multiple preset animation options, allowing users to effortlessly switch between elegant and dynamic lighting effects. This thoughtful detail adds both convenience and aesthetic charm, making everyday use more intuitive and enjoyable.
The Luxecube Smart also comes equipped with a host of advanced features designed for convenience, safety, and efficiency. These include customizable schedules, real-time energy monitoring, holiday mode to conserve energy during travel, and a child lock for safety. Its Luxe Sense self-diagnostic system ensures reliable operation, while an intuitive digital display provides real-time updates.
The Luxecube DG and Luxecube models offer stylish and high-performing alternatives at more accessible price points, ensuring there’s an option for every discerning user.
Built to endure, the entire series is engineered to withstand water pressure up to 0.8 MPa, making it ideal for high-rise apartments. It features a premium rust-proof ABS body, a titanium infused vitreous enamel coated tank for superior corrosion resistance, and a nickel-enriched Incoloy 800 heating element for long-lasting durability and performance.
Speaking on the launch, Mr. Mithun Chittilappilly, Managing Director of V-Guard Industries Ltd, said: “With the launch of Luxecube, V-Guard is redefining modern living by offering more than just a product—we are delivering a lifestyle upgrade. Luxecube Smart seamlessly blends elegance, intelligence, and performance to transform the way users experience hot water in their homes. This new range reflects V-Guard’s unwavering commitment to innovation and customer-focused design, paving the way for a smarter, more comfortable tomorrow.”
Mr. Ramachandran V, Director & COO, V-Guard Industries Ltd, added: “We are delighted to introduce our latest innovation—the Luxecube water heater series—into the southern market ahead of the upcoming season. With the monsoon approaching in Southern India, this strategic launch is aimed at addressing the anticipated demand for premium water heating solutions. The Luxecube series is designed to meet the evolving needs and aspirations of modern Indian consumers, and we are confident it will resonate strongly with our valued customers.”
The Luxecube range carries a 5-star BEE energy rating, India’s highest certification for energy efficiency, and is backed by robust after-sales assurance: a 3-year product warranty, 4-year warranty on the heating element, and 10-year warranty on the inner tank—ensuring long-term peace of mind.