Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea (2)

05th December, 2022; Mumbai, India: Over the last 8 years, TheSmallBigIdea has earned a reputation of being a leading independent digital agency, working across categories of entertainment, BFSI, FMCG, Retail, and E-Commerce amongst others. Its 250-member strong team is built on strong work and cultural ethics, with the organization recently being awarded the Great Place To Work® Certificate.

In an endeavor to strengthen its leadership team, TheSmallBigIdea recently announced top-level elevations in its senior leadership team.



The agency has announced the elevation of Sanmesh Sapkal and Hima Bulusu as Associate Director, Key Accounts (Media and Entertainment) and Kruthika Ravindran as Associate Director, Key Accounts (Non-media). The three executives have been critical in establishing and strengthening TheSmallBigIdea as a leading digital marketing agency.

Commenting on the elevations, Harikrishnan Pillai, CEO and co-founder, TheSmallBigIdea, said, “TSBI is made up of a fine balance of home-grown leaders and those who get the outside perspective. Between, Sanmesh, Kruthika, and Hima, they have over 15 years of ‘TSBI experience’. They understand the craft and the culture and are some of the best in the business. We have seen them grow in the organization and now as we see them take leadership roles, it is truly fulfilling.”

With a clear vision of building a truly integrated digital agency that deepens linkages between creativity, media, and data, TheSmallBigIdea has grown to become a preferred partner for clients across segments.