(12 June 2024, Hong Kong) – Svenson, the premium international name in holistic hair and scalp care founded in London in 1956, unveils revolutionary cooling therapies to beat the damaging summer heat. Harnessing the patented technology of TargetCool™ by CoolHealth, two timely new cleansing, soothing and rejuvenating treatments specifically address scalp acne and inflammation commonly caused by blocked pores, excessive sweating and heat rashes in hotter climes. They join an already expansive menu of in-salon cleansing rituals curated to deliver that clean, healthy pate essential for hair growth.
Each of Svenson’s vast array of targeted scientific therapies designed to promote thick, shining locks and energise hair renewal begins with a personalised consultation. With more than 100 formulas and solutions offered by an expert team of highly trained trichologists, clients are assured that their individual scalp- and haircare needs are recognised, diagnosed and treated most effectively.
Cool Choices: Introducing Convenient, Comfortable Cryotherapy to Treat and Rejuvenate the Scalp
Svenson brings a groundbreaking advancement in hand-held cryotherapy to Hong Kong to soothe scalps irritated by the ravages of summertime heat and humidity. Developed by CoolHealth, TargetCool™ delivers high-purity compressed carbon dioxide (CO2) from a mini aluminium cartridge directly and precisely onto the skin via digital controls and a calibrated nozzle. This rapid cooling technique – or topical cryotherapy – promotes healing and primes the scalp for applications of rejuvenating serums deep into the skin.
When applied to the scalp, the TargetCool™ device lowers scalp temperature, reduces inflammation, controls sebum and helps to treat atopic dermatitis and acne by boosting antioxidant action. The cold expands blood vessels to improve circulation, while an increase in CO2 results in a decrease in blood pH, causing haemoglobin proteins to release their oxygen load. Accelerating oxygen and nutrient delivery to the follicles paves the way for hair regrowth.
This cutting-edge TargetCool™ technology infuses two new, comfortable and convenient scalp treatments perfect for the summer months. With the device set in Boosting mode, Optimum Cooling Oxygen Rejuvenate specifically targets hair quality and growth. As it cleanses and calms the scalp, it reduces inflammation, stimulates the hair follicles, and increases the supply of oxygen to the hair cells. The Boosting mode provides a speedy and non-invasive delivery of serum – an IceNeedling feature rapidly freezes the selected solution into crystallised particles for optimised absorption into the skin. As a result, damaged hair cuticles are nourished and restored.
The Cooling mode is enabled for Cooling Oxygen Smooths & Calms, an essential summer soother for heat- and acne-irritated scalps. This treatment eliminates scalp oil, dandruff and dirt, and delivers powerful anti-inflammatory and antibacterial effects. By numbing the area it touches, the stable Cooling mode combats discomfort while reducing inflammation and strengthening hair strands and roots.
Lasting 55 minutes, Svenson’s TargetCool™ therapies ensure an elevated client experience, with a reduction in the time required to complete an effective treatment plus fewer side effects.
Summer Cleansing: Further Rituals to Banish Grease, Unblock Follicles and Promote Hair Growth
The TargetCool™ duo of Optimum Cooling Oxygen Rejuvenate and Cooling Oxygen Smooths & Calms join a comprehensive menu of signature cleansing therapies that offer optimum scalp health and hair growth possibilities. Recommended as a regular treatment for those with a greasy scalp, the deep-cleansing Intensive Purifying (trial price: HK$375; original price: HK$750) prevents hair loss caused by blocked, underperforming hair follicles. Alternatively, Oxygen 2 Jet and Peeling and Spray (trial price: HK$375; original price: HK$750) is a high-pressure cleanse and deep peel for the scalp. It clears dandruff, promotes blood circulation and enhances the elastin that surrounds the follicles, facilitating the penetration of tailored serums.
A non-invasive transdermal technology designed to prevent premature hair fall and arouse dormant hair follicles, Ion Pro-Booster stimulates scalp microcirculation and the flow of oxygen and nutrients to the hair roots. High Concentration CO2 Water Therapy is a refreshing and detoxifying ritual suitable for even the most sensitive scalps. It eliminates chemical residue and the harmful build-up of non-water soluble silicone found in hair products, while balancing the pH of the hair and scalp.
Founded in London in 1956, Svenson opened its first Asian centre in Hong Kong 50 years ago and has long been the premier name in holistic hair and scalp care. Every member of its team is dedicated to bringing each client their most effective hair revitalising experience. Certified trichologists have years of formal training under international specialists, while hair consultants and therapists boast extensive experience in delivering personalised programmes that care for individual hair needs from tip to root.