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Socxo enters into a strategic partnership with Xoxoday to power-up a global rewards and redemptions engine for Brand Advocacy 

This partnership will enable customers of Socxo to set up gamification, rewards and redemption for its global users participating in brand advocacy programs 

Bengaluru/Mumbai, 18th July, 2022. Socxo, the cloud-based brand advocacy platform, has announced a strategic partnership by integrating its brand advocacy platform with Xoxoday Plum. This partnership enables seamless rewards and redemption experience for Socxo’s global customers through Xoxoday’s pioneering technology infrastructure and helps Socxo drive value for its users.

Xoxoday is a fintech SaaS with rewards, incentives, and loyalty products. Xoxoday Plum helps automate rewards, incentives and payouts programs at a global scale with multi-lingual, multi-currency, and multi-region capabilities.

Socxo’s Brand Advocacy Platform is a cutting-edge platform helping corporates to design and implement their brand/employee advocacy programs and power up organic reach to their content & social marketing initiatives. It offers a ‘comprehensive content and user experience’, right from AI-enabled content discovery/curation/ publishing and end-user engagement, content sharing, gamification, leader boards, extensive analytics. Now, with this integration with Xoxoday, Socxo will also offer a rewards and redemption experience at a global scale.

Sudarsan Rao, CEO, Socxo (2)


Commenting on the integrated partnership, Sudarsan Rao, Co-Founder of Socxo said, “We are excited to join forces with Xoxoday. The initial years of our Brand Advocacy product experience covered the back end of the spectrum of designing the advocacy program, enabling content management, and creating activity points to engage the users. With this integration with Xoxoday Plum, our customers and their users can view global reward options and redeem their points with a single click. Socxo is now the first platform in the Brand Advocacy space to offer a fully integrated product from concept to implementation.”

Manoj Agarwal

Commenting on the development, Manoj Agarwal, Co-founder, Xoxoday said, “Xoxoday’s product suite is designed to make business growth stories rewarding by enabling organizations to engage with and motivate their key stakeholders – employees, channel partners, and customers. We are excited about being an integration partner with Socxo to facilitate organizations to reward brand advocacy through a programmatic and engagement-driven process.”

Socxo is on a growth spree through various partnerships and product development initiatives in the Organic Social Media Marketing space. The company had recently launched Socxly, a “smart linking” tool, which redefines the way short links for content are created and posted on social media.