Qaadu unveils a new range of personal care products along with its website

Qaadu, the rapidly growing personal care brand, hosted a grand launch event at the Marriott in Kochi to unveil its new products and website. The event was attended by distinguished guests, including Hibi Eden, MP, Ernakulam, popular film celebrity Samyuktha Menon, and Rahman.

Since its establishment in 2022, Qaadu has rapidly expanded its presence offline and online across India and the GCC, establishing a formidable presence in over 200+ locations, including leading retailers such as LuLu India & UAE, Aster Pharmacy, Life Pharmacy, TATA 1MG among others. Furthermore, the brand has successfully ventured into key online stores such as Nykaa, Amazon, Flipkart.

Qaadu aims to capture 10% of the premium market within ten years with its over 18 premium and prestige personal care, wellness, and nutraceuticals products. “Our first-year sales exceeded 15 million businesses, of which 80% were offline stores, and online sales accounted for 20%. This massive growth and reach give us the confidence to target the top five positions in the premium category,” stated Shafin Kalathingal, Founder and CEO of Qaadu.

“Our products are certified by leading international quality standards organizations such as the USFDA and the Vegan Society of the UK. Our production processes follow GMP and ISO certified factories,” Kalathingal added.

The Qaadu Natural Talent Hunt is another initiative by the brand, aimed at identifying and supporting talented individuals within the market where it has a strong presence.

“We are thrilled to introduce our new products and website, and we are confident that our premium and prestige segment offerings will cater to the needs of our discerning customers. As our product gains prominence globally, we’re keen to enhance our customer engagement and fuel our growth to 110 million within the next three years,” Kalathingal said.