Mumbai, May 2023 – Morisons Baby Dreams is a leading brand in the baby care and mommy-needs category. They have partnered with By Design, a 360-degree strategic and communications agency to create a Mother’s Day digital film, titled ‘What Does A Mother Want?’. This question is posed to the audience evoking various answers until the key message is delivered, lucidly. All a mother really wants is the best for her baby, and this need supersedes all else. This Mother’s Day, Morisons Baby Dreams promises to continue creating products that care for a baby as much as a mother does. These products are safe, gentle and make a mother’s life a tad easier.

Morisons Baby Dreams is a brand trusted by Smart Mums for over 40 years. They offer a wide range of baby products such as baby soap, lotion, massage oil, powder, toothpaste, diapers, and baby wipes. Their sweeping digital community offers advice and support to mothers pan-India.

The film, conceptualised and produced end-to-end by By Design, is live on Morisons Baby Dreams’ social media channels, namely Facebook, Instagram, and YouTube.

Mr. Nitin Manchanda, Vice President – Sales & Marketing says, “As a brand that is dedicated to supporting moms and babies, we wanted to create something special for Mother’s Day. The video was conceptualized and created to reaffirm our pledge to create safe and high-quality products for little ones.”

Rahul Gupta, Founder & Chief Creative Officer of By Design (formerly IBD), said, “At By Design, we partner with brands to create stories that resonate with their audience and ethos. Morisons Baby Dreams is committed to providing the best for babies and their mothers, and this video is a reflection of that.”