Kolkata/ September 29, 2022: Melorra (www.melorra.com),one of India’s fastest growing D2C brands today launched another one of its experience centre in Kolkata. The centre was inaugurated by celebrity singer Monali  Thakur in the presence of Saroja Yeramilli, the Founder and CEO of Melorra.

The experience centre is bringing 21st-century lightweight, fashionable gold jewellery to women. This is the brand’s 4thexperience centre launch in the eastern region and 22nd across the country. It has plans to launch 350 more such centres in the coming years.The launch has been timed to allow for greater access to Melorra’s range of over 18000+ designs to add to the excitement and revelries surrounding the Pujo. With the launch of 75+ new designs every Friday, Melorra is increasingly becoming the go-to brand for everyday jewellery, for residents of Kolkata and neighbouring areas.

Melorra has redefined the approach towards gold jewellery by ensuring that customers do not buy it only during festive occasions but on a more frequent basis as a fashion statement commensurate with recent trends! With Melorra, customers get a seamless choosing and buying experience including the touch, feel, and trial of jewellery.

As per a recent Melorra survey, over 90% consumers today prefer buying trendier, fashionable, and uniquely designed gold jewellery. They claim to miss wearing gold jewellery when it is kept inside lockers and taken out only on special days. This is where Melorra is bringing in a differentiation by offering lightweight and fashionable gold jewellery that can be worn with just about anything. The brand has the distinct reputation of being present in over 26,000 pin codes across India, UAE, USA, UK, and Europe with the eastern region contributing to 18% of the total orders received by the brand.

Saroja Yeramilli, Founder and CEO, Melorra, said, “Women today are looking for jewellery that accentuates their daily wardrobe. Capitalizing on this demand, Melorra offers customers trend-inspired lightweight and fashionable gold jewellery with 18,000+ designs to choose from, at an affordable price. We have managed to make our consumers pivot from the way they perceive gold jewellery and now we welcome them to experience this at our newly launched Kolkata centre, a testament to our resolve of reaching every household in India. We are thrilled with the reception we have received here and look forward to opening up more such centers in the region.”