pH Laboratories, a dynamic and avant-garde Italian company focusing on the realm of luxury haircare products launched a new product line – Pure Repair.
‘pH’ was launched in India in 2020 by Maison D’ Auraine, a conglomerate that houses a variety of brands comprising of the most ground-breaking, innovative high-end luxurious hair, beauty, and personal care products.
pH unveiled its Pure Repair range, bringing together the creme-de-la-creme of hair care professionals and influencers from across the country. Hair care professionals adore pH Laboratories’ highly effective, global hair products, which have been designed to obtain maximum results, and provide the consumers with an instant hair transformation & correction along with a sensorial experience. Foraying into the Indian luxury hair-care market, pH is all set to create a storm in the US$2.82bn worth of hair-care market with its disruptive product line and offerings.
The pH experience is exclusively available at 75+ premium salons across India. It’s homecare regime will be made available through different e-commerce channels as well as from pH exclusive salon partners for an utmost luxurious hair care experience at home.
Mr. Arpit Jain, the founder & MD of Maison D’ Auraine, expressed himself on this momentous occasion by saying, “We are excited to announce our partnership with pH Labs. Their breakthrough technology and innovations drive powerful, tangible results that are great for hair repair treatments & transformation whilst giving the consumer a sensorial experience. For the Indian consumers, who believe in ‘sustainable’ hair care this unique, high-performance brand is for you. We will continue to introduce a new portfolio of products, which will cater to the diverse requirements of the Indian consumer. We cannot wait to launch these innovative brands with you & the World.
The Pure Repair product range has been created with an infusion of hyaluronic acid, baobab oil, mafura butter, and fermented aloe. The Pure Repair range offers an effective botox reconstruction system for the hair and repairs deeply damaged hair. It combats the drying out of hair and repairs split ends, making them healthy and shiny. The product formulation is backed by extensive Research & Development and has been created in pH’s in-house laboratories.
pH products aim to give its consumers a luxurious and sensorial experience. Using pH products, one first comes in touch with the texture of the product, which is infused with flower extracts, then one can instantly smell the pure formulas of flowers, seeds, and plants. The rich texture of the product gives frizzy hair a makeover by taking away frizz instantly. pH Pure hair range includes:
Pure Repair Shampoo
Botox effect shampoo with hyaluronic acid for bleached and treated hair that gently cleanses and moisturizes.
Pure Repair Treatment
Botox effect treatment that smoothes, repairs, and strengthens with an anti-aging effect with instantly visible results.
Pure Repair Detangler
Detangling botox effect with hyaluronic acid for bleached and damaged hair that disciplines and makes the hair silky with an immediate anti-aging effect.
Pure Repair Mask
Botox effect mask with hyaluronic acid nourishes and fortifies with a plumping and anti-aging effect, making the hair strong, soft, and shiny.
Available at at selective premium luxury salons across India and on https://www.phlaboratories.