26th September 2023, Mumbai: Elevating the style quotient for young fashionistas, Junior Killer – India’s latest high street kids fashion brand from the house of Kewal Kiran Clothing Limited (KKCL) was launched in the city today. This new brand is set to redefine the fashion landscape by offering end to end wardrobe needs of young boys of age 4 to 16, with thoughtfully crafted designs. Junior Killer offers a wide range of options to cater to the diverse tastes of young fashion enthusiasts. The official unveiling of Junior Killer took place in Mumbai, marked by a spectacular fashion show that showcased the brand’s inaugural collection in the presence of Actress Ms. Bipasha Basu and Actor Mr. Karan Singh Grover, along with unveiling of its TVC shot in Amsterdam.
Junior Killer’s debut collection has been meticulously crafted to meet the unique needs and preferences of today’s discerning young boys. With an extensive range of clothing options, Junior Killer has uniquely crafted categories of clothing for boys – Casual, Sports and Classic. From denims to t-shirts, shirts and co-ords, the collection caters to various occasions and styles, ensuring that every young boy can express his individuality. From casual wear to occasion wear, Junior Killer offers an array of options that seamlessly blend style and comfort.
Speaking about the launch, Mr. Hemant Jain, Joint Managing Director – Kewal Kiran Clothing Limited said, “We are thrilled to introduce Junior Killer, a brand that embodies the spirit of today’s young boys. We have carefully curated this collection to not only reflect their unique style but also empower them to make a mark in the world while staying true to their roots. Our aim is to provide fashionable options for young boys who value both style and substance.”
The inspiration behind Junior Killer’s debut collection draws from the everyday style of boys, celebrating their dynamic and adventurous spirit. With prices starting at just Rs. 499 and going up to Rs. 2399, the brand offers high-quality fashion at accessible price points. Junior Killer collection will be available across leading multi-brand outlets as well as Killer Exclusive stores, K-Lounge and National Chain Stores starting with their inaugural SS’24 collection.