July 2023: Kay Beauty, the illustrious beauty brand established by Nykaa and Katrina Kaif, is thrilled to add a splash of colour to your life with the launch of the Carefree Eyeshadow Palette, just in time for Katrina’s birthday! With a mix of 9 gorgeous matte and shimmer shades, this vibrant and versatile palette aims to capture the essence of the colorful makeup trend that has taken the beauty industry by storm. From fresh bright vibrant shades like sunny yellow, raspberry pink and popsicle orange, to dazzling shimmers in aqua, cobalt and a glittery lavender – the palette packs in a colourful punch. True to the brand’s proposition of #MakeupThatKares, the palette is enriched with Macadamia Nut Oil and Aloe Vera Oil, that lock-in moisture for a seamless eyeshadow application.

Get ready to paint your world with a palette that inspires confidence and invites you to experiment fearlessly! The Carefree Eyeshadow Palette is a game-changer, offering a kaleidoscope of shades with exceptional quality and formula. The palette delivers an intense color payoff, ensuring that your eye makeup stands out and leaves a lasting impression. Designed to be effortlessly blendable and buildable, the product pans feature silky and ultrafine particles that glide smoothly onto the eyelids, providing a second skin feel without any discomfort. The smudge-proof and transfer-proof properties ensure that your makeup stays flawless throughout the day. The product is cruelty-free as well as being free of parabens, mineral oil and paraffins.

Katrina Kaif, Co-Founder, Kay Beauty says, “The Carefree Eyeshadow Palette is all about embracing colors, having fun, and staying on-trend. We believe that makeup should be a form of self-expression, and with this palette, we hope our consumers can explore their creativity with confidence. I can’t wait to share my birthday special launch with the Kay Kommunity!”

Vishal Gupta, Executive Vice President, Nykaa Brands, says, “Kay Beauty has grown exponentially, and we are excited to carry forward this momentum by further enhancing the brand and our product range. After the tremendous success of our neutral palettes, we are now venturing into the widely popular realm of bright shades to empower individuals to express themselves through colors.”

The Kay Beauty Carefree Eyeshadow Palette is priced at INR 1299/-. It is available on the Nykaa website/ app and across Nykaa + select beauty retail stores pan-India.