Jump.trade, the pioneering NFT marketplace under the comprehensive digital technology platform, GuardianLink, has successfully provided the technology to enable Flipkart, the Indian eCommerce giant backed by Walmart, to create and manage more than 1.1 million Web3 wallets.

With a notable presence in the gaming industry, Jump.Trade has established itself as a leader with groundbreaking projects like MCL, the world’s first metaverse cricket game, and the upcoming racing metaverse game RADDX. Emphasising Web3 adoption as its central focus, Jump.trade has partnered with Flipkart, a prominent e-commerce company in India, facilitating what is considered one of the largest transitions of users from Web 2.0 to Web3.

Jump.trade’s technology integration will enable Flipkart to incorporate novel features, including a Web3-based brand-loyalty program, exciting contests, and limited-edition drops from premium brands on its e-commerce platform. This collaboration expands Jump.trade’s portfolio of new Web3 users, complementing its ever-growing gaming user base.

Ramkumar Subramaniam, Co-Founder and CEO of Jump.trade, expressed their enthusiasm about this significant technological provision, stating, “Jump.trade has consistently been at the forefront of accelerating Web3 adoption in India, and we are delighted to have achieved something extraordinary in collaboration with Flipkart, a global leader in Indian e-commerce.”

Ravi Krishnan, Head of Flipkart Labs at Flipkart, expressed the significance of this collaboration, stating, “We continuously strive to be at the forefront of technological advancements, and partnering with GuardianLink has allowed us to create a platform that can revolutionize brand marketing, storytelling, and customer engagement. We are delighted to collaborate with such a steadfast partner as Jump.Trade, whose remarkable Web3 expertise and esteemed collaborations with renowned names and brands are truly commendable.”

These Web3 wallets, hosted on the Polygon blockchain, provide economic efficiency and scalability, crucial factors in the Indian market. Furthermore, this technology has the potential to revolutionise digital spaces globally. Beyond gaming, Jump.Trade aims to explore diverse opportunities in the digital realm, expanding its services and wallet offerings to cater to evolving user needs.