Hyundai Announces Bluelink Championship 3.0 to Enhance Customer Engagement

Bangalore November 16, 2022 — Hyundai Motor India Limited (HMIL), the country’s first smart mobility solutions provider and the largest exporter since its inception, today announced the launch of ‘Hyundai Bluelink Championship 3.0’ for customers owning Hyundai vehicle with Bluelink connected services, an initiative by Hyundai Motor India Ltd. to enhance customer engagement. The previous editions of the championship provided our customers an opportunity to showcase their driving skills to win attractive prizes and garnered immense encouragement from them.

The first edition of the championship was launched on January 4, 2022, followed by the second edition on June 13, 2022. The total registrations grew from 13,000 in the first edition to 24,000 in the second edition along with the increasing amount of time spent on the Bluelink app by our customers.  After receiving an overwhelming response for the championship by our customers, the third edition will be launched on November 25, 2022. The registrations for the championship will commence from today i.e. November 11, 2022 .

Commenting on Bluelink Championship 3.0, Mr Brijesh Gubbi Suresh, Group Head – New Business Strategy, HMIL said, “The previous editions of the Bluelink Championship were highly appreciated by our customers, allowing them to exhibit their driving skills, compete with fellow drivers on their driving behavior patterns and win attractive prizes. The championship is directed towards building safe driving habits and is a step toward the consequent reduction of accidents and fatality rates occurred on the roads due to irresponsible driving behaviors. With the third edition of this championship, Hyundai intends to go ‘Beyond Mobility’ by generating awareness about the significance of practicing safe driving behaviours that not only improves the driver’s safety, car’s fuel efficiency but also contribute towards a cleaner environment.”

Hyundai Bluelink championship is a contest where customers can participate & compete with other fellow Hyundai car owners on the basis of their driving behaviour patterns that comprise of parameters such as smooth driving, overspeeding, sudden braking & acceleration and distance travelled. Driving scores ranging from 0 to 100 are derived through the assessment of these parametersand the Blue Link Champions are awarded attractive prizes.  

Through this championship, Hyundai aims to strengthen its efforts towards increasing cognizance of the Hyundai Customers about their current driving safety patterns and encouraging them to build safe and efficient driving habits by providing tips and guidance to the participating customers.

The third edition of this championship will be integrated with our newly launched “Bluelink In App Payment digital services” that offer seamless and contactless payment options for services like fuel & parking in just a few clicks. Hyundai customers are offered benefits such as exclusive services extended by our partners, Indian Oil Corporation Ltd, providing digital fuel payment options along with Park+ for parking services.

Details of the Championship-

  1. 3rd edition of the championship will be launched on November 25, 2022 for which registration will start from today, November 11, 2022.
  2. The duration of the championship will be 30 days (Nov 25 – Dec 24)
  3. Applicable for All Indian Hyundai Customers using Bluelink.
  4. The championship will be divided into Regions and Top 3 scorers from the respective regions will be rewarded with attractive gift vouchers & top 60 customers will be rewarded with e-trophies
  5. Hyundai will analyze the driving behavior only for those customers who will register for the championship within the previously mentioned period.
  6. HMIL will send a personalized invitation to individual eligible Customers

By Prabeen