Mumbai, 14th July 2023: Hoopr, India’s leading music licensing platform, is thrilled to announce its partnership with Illusto, a cloud-based video editing solution. This collaboration aims to enhance the video editing experience by seamlessly integrating Hoopr’s extensive music library into Illusto’s platform, providing thousands of tracks and sound effects to Illusto’s customers.

Illusto is an online video editing tool designed to simplify the video creation process, offering a range of advanced features that allow users to create professional-quality videos in minutes. With Hoopr’s music catalog at their disposal, Illusto users can now elevate their video content with unique sounds, tracks, and scores that are pivotal for the tool’s success. This collaboration brings tremendous value to Illusto’s customers, enabling them to engage their audience more effectively through captivating audiovisual experiences.

Through this partnership, Illusto users gain access to over thousands of label-quality songs, sound effects, audio clips, and soundtracks from Hoopr’s extensive music library. The vast selection of music from Hoopr will not only enhance the storytelling capabilities of Illusto’s users, but also ensure that they don’t face copyright or royalty-related issues when uploading their content on platforms such as YouTube, Instagram, etc. Furthermore, by providing music that is curated for a wide variety of genres, moods, and use cases, Hoopr will enable users to create captivating videos that resonate with their audience.

Commenting on the partnership, Gaurav Dagaonkar, CEO, and Co-founder of Hoopr said, “We are thrilled to partner with Illusto to bring the power of music to their innovative video editing platform. Our extensive music library encompasses the diversity and uniqueness of Indian music among other styles and will provide Illusto users with unlimited possibilities to enhance their videos and create impactful content. This partnership aligns perfectly with Hoopr’s mission of empowering content creators and businesses to discover and license the right music for their videos.”

Meghna Mittal, Co-Founder & CMO of Hoopr, added, “This partnership marks an exciting milestone for both Hoopr and Illusto. By combining our expertise in music licensing and video editing, we are enabling creators of all levels to produce high-quality videos effortlessly. We are confident that our collaboration will unlock new opportunities for creators and foster their creativity.”

Neel Merchant, Head of Corporate Development at VideoVerse (Parent company of Illusto) expressed enthusiasm about the collaboration, stating, “Integrating Hoopr’s vast music library into Illusto is a game-changer for our users. The ability to access thousands of label-quality songs, SFX, audio, and sound clips will significantly enhance the storytelling capabilities of our platform. We are excited to collaborate with Hoopr and provide our users with a seamless video editing experience enriched with captivating audio.”

The partnership between Hoopr and Illusto opens up new possibilities for content creators, marketers, and businesses to produce exceptional videos that stand out. With Illusto’s intuitive editing features and Hoopr’s extensive music library, the collaboration aims to empower creators and elevate the overall video editing experience.