August 07, 2023; Mumbai, India: As we navigate through the ups and downs of life, we often tend to overlook the significance of the first and the most enduring friendship – the one formed with our families. To celebrate this cherished connection, Godrej L’Affaire, the experiential-owned media lifestyle platform by Godrej Industries Limited and Associate Companies (GILAC), presents a heartwarming Friendship’s Day digital film. Conceptualized and created by the Godrej Corporate Brand & Communications team, the film is a poignant reminder of the irreplaceable role families play in shaping lives and being the foundation of one’s personal support system.
Each scene in this captivating film weaves together a mosaic of family moments – a collage of laughter, guidance, and shared experiences. It stands as a tribute to the enduring friendships nurtured within families, the foundation upon which a lifetime of connections is built.
Friendships are built on thoughtful actions, like a daughter’s tentative attempt at colouring her father’s hair using Godrej Expert Rich Creme or a grandmother preparing a kit of essentials, like a Cinthol Original soap bar, for her solo-traveling grandchild. A sister’s gift of a Godrej aer Twist – car air freshener to her brother celebrates their partnership and camaraderie. Friends are the loudest cheerleaders, and the film captures a testament of the same when a same-sex couple stands by each other in silent confidence while signing a loan agreement with Godrej Capital to secure their dream home. No stronger protector than a friend, a concept beautifully captured by the mother switching on a Goodknight Gold Flash liquid vaporizer while her child plays joyfully. Patience is crucial in friendship, and few are as patient as our grandparents- seamlessly depicted in the scene where a grandmother prepares Godrej Yummiez millet patty while a grandfather imparts table etiquette to the grandchildren. True friends help us achieve our dreams, exemplified by the touching scene where a son hands the Godrej Properties keys to his father.
Speaking on the film, Sujit Patil, Vice President & Head – Corporate Brand and Communications, Godrej Industries Limited and Associate Companies (GILAC), said, “To some, they are the closest confidantes to others they are the ones who simply stay when everyone leaves. Godrej L’Affaire’s new digital film #ForeverBondsOfFriendship reminds us of that very first bond of friendship- the strongest one- with our families. We hope this heartwarming film inspires everyone to cherish their oldest friends.”