Global Premium Pets company Kanine Launches in India; Fashion products and Accessories to be available on Myntra and Kanine India

Elevating Pet Style with Over 2500 Unique Products Across 30 International Brands

Kanine x Hugo Boss

INDIA, August 25th, 2023 – Kanine, a leading global premium platform for pets, launches their international fashion and accessories brands in India, bringing over 2500 unique products that will be available on Myntra and Kanine, with exclusive global licenses for renowned international brands such as Tommy Hilfiger and BOSS Dog Accessories and global distribution for Ralph Lauren pets, is proud to enhance its pets ecosphere by announcing its grand debut in India in a dedicated exclusive partnership with Kanine Pets World India Pvt Limited. With the official launch in India on August 26th, coinciding with International Dog Day, Kanine will present an exhaustive range of premium and quality high-quality products for dogs and cats.

The collection includes apparel (T-shirts, Polos, Raincoats, hoodies, padded jackets, bomber jackets, sweaters.), accessories (collars, leashes, harnesses), and dog lifestyle products (Bags, Carriers), Grooming & Wellness (Shampoos, Conditioners etc.), Toys, Beds & Mats & feeding solutions. Kanine India will offer a meticulously curated collection of over 30 distinguished brands from around the globe, including its own brand Kanine, with many more international brands to follow.

“This is incredibly exciting and we’re delighted to extend our vision for pets in the magnificent Indian market. Since our launch on International Dogs Day last year, Kanine’s mission has been to spread love and redefine the pet ecosphere. We are thrilled to partner with Kanine Pets World India Pvt ltd and their experienced, dedicated, and passionate team to make Kanine an ultimate destination for all pet lovers in India” Stated Samuel Wong, CEO of Kanine.

“It’s amazing to launch the Kanine platform in India, which will become the ultimate destination for premium fashion and lifestyle products for pets. Having previously worked with many of our partners on their adult and kids’ lines at Orient Craft Fashion Industries Limited, it’s now truly remarkable to extend our love for fashion to our beloved pets! With a large population of dog owners and a vast base of our core consumer base of fashionable pet parents who would be interested in a ‘mini-me’ look for their pets, India showcases a huge opportunity for growth. We are currently retailing through our online store and Myntra, and we will also launch exclusive brand stores & experience centers in the next year,” said Shilpa Dhingra, Founder & Creative Director, Kanine Pets World India Pvt Ltd.

Speaking of the association, Sharon Pais, Chief Business Officer, Myntra, said, “We are thrilled to bring the leading luxury fashion brands by Kanine to the pet owners in India, redefining fashion for our furry companions. Our collaboration with Kanine gives us an opportunity to serve pet parents with a dramatically enhanced pet fashion experience and access to global premium brands for the first time in India. This partnership marks a significant step forward in enhancing the pet fashion landscape in the country, and we are excited to lead this.”

Teaming up with Myntra, which currently houses over 8900 styles across fashion and lifestyle products including accessories and pet care products under its Pet Store, Kanine India is set to revolutionize the pet-care industry. The launch of Kanine’s premium collection strengthens the segment and will offer a wider choice to millions of Myntra customers.

The Kanine India launch range is a collection of fashionable dog apparel and accessories that have a preppy feel based on primary colors that match consumers’ lifestyles, enabling their dogs to have the same look as them. The collection of accessories such as collars, harnesses, and leashes cater to dogs of all sizes with a versatile yet stylish look.