August 2023: The cult favourite design brand and home store, Freedom Tree, is pleased to announce the launch of its 1st store in Thane’s up-and-coming neighbourhood of Wagle Estate. Freedom Tree Design is based in the gritty, industrial heart of Mumbai, and over the years has grown into a chain of joyous home stores with an online presence. The Thane store is the brand’s 7th concept store in the country; it is all decked out with new collections and old favourites and can’t wait to welcome visitors to its newest address.
A bare shell in a modern building is converted into an industrial yet welcoming experience. A full-glass frontage with high ceilings, expansive spaces, and all of your favourite Freedom Tree collections under one roof. The brand celebrates contemporary Indian design and relaxed living. Enter the light and airy space where you’ll encounter whimsy and bold design at every turn. Wander through corners of mystery and surprise that reveal themselves as one discovers the store – behind the brick wall, one will find a bounty of décor, wall, art, and gifting options, and up along the gantry-style mezzanine, you will find inspiration for your bedroom and study.
Just like any of its other stores, Freedom Tree’s Thane outpost will also offer an extensive range of eclectic ‘colour design’ furniture, tableware, textiles, floor and wall coverings, lighting, home fragrances and other home decor essentials and accessories. Freedom Tree is all about an ‘easy, relaxed home’ look and feel with signature colour palettes, strong print direction, and a quirky, curated product mix. Designs draw inspiration from the modern and natural world around us, exploring the forms and narratives of nature, seasons, and our rich urban and cultural lives. Every collection, every design, comes with its own story. Customers can pick from multiple options across collections to create their dream look.
Freedom Tree’s new Thane store is positioned for Creative Professionals – architects, interior designers and stylists, to find what they need for their projects and get expert advisory and support from Freedom Tree’s team of in-house stylists and color experts. Freedom Tree can help create a unique and colourful boutique feel in any space. Consumers and homeowners moving into a new space or undertaking a refresh can also get hands-on advice and inspiration make their own home décor story.
Expect to see the signature seasonal Freedom Tree collection – Mirror Garden – where nature and craftsmanship come together. Celebrate the beauty and playfulness of nature with an abundance of light and colour. A fresh palette of seasonal colours, pretty narrative prints, and mirrored geometries in textiles. Elevated craftsmanship in carved furniture, decor, and hand-painted ceramics. Escape into a magical Mirror Garden, where spring has sprung in all its light and glory.
Founded and helmed by Latika Khosla, a graduate of the prestigious National School of Design, Freedom Tree comprises a team of young and energetic designers, who illustrate, style, and design all of Freedom Tree’s products in-house, fusing local and international design trends with a rich tradition of handwork and traditional techniques. The brand’s design expertise allows it to support customers with special services such as styling, design advisory, customisation, corporate, and personal gifting. The team also works very closely with corporates, architects, interior designers, hotels, restaurants, and real estate companies on a variety of projects that include customized styling and looks, as well as customised product design and production. Freedom Tree Thane will offer styling and interior services in the form of looks, mood boards, as well as product recommendations and customisation for consumers.
Speaking about the launch of Freedom Tree’s Thane store launch, Freedom Tree’s Founder, Latika Khosla, says, “the mixed-use neighbourhood that our Thane store is located in invites a variety of visitors. Architects, interior designers and other professionals come by during the week, and families and home-makers from the nearby developments over the weekend. Delight in the architectural touches, the exposed brickwork, metal shelving, bare ceilings, and the custom-built mezzanine loft with bedroom set-ups. Meet our design advisors to craft your own look and home decor journey, at this latest outpost of the Happiest Home Store.”