Dalmia Bharat Limited (DBL) is strengthening its regional presence by participating in the reinstated Shravani Mela celebrations in Deoghar, Jharkhand. The company has also introduced multiple social transformation initiatives such as the ‘Jai Kaanwar Awards’ that honours the indomitable spirit of Kaanwars and promoting education.
During the Shravani Mela, DBL is renewing its social commitment through its ‘Saluting the Expert’ initiative. By building on shared synergies that social stalwarts in Deogharhave held as well as the domain expertise that its ‘Dalmia DSP – DHALAI EXPERT’ offers to the East region, the company paid tribute by honouring local heroes at its newly instituted ‘Jai Kaanwar Awards. ’Shri. Mayak Rai, Smt. Sania Suman and Shri. Kumar Gaurav, who have contributed towards community efforts by showing resilience and excelling in their field of expertise are being felicitated at the awards ceremony.
The company also highlighted its strong local presence at the upcoming edition of the Utsav by installing a gigantic 16-foot replica of Lord Shiva and two Kaanwars to welcome devotees. The larger-than-life structure was officially inaugurated by DBL’s senior executives and channel partners. Brand associations also include a specially customised gate at the Debargram that will witness the confluence of devotees visiting Deoghar from all over India and the world to pay their homage to Lord Shivawith holy ‘Jal’ for offering! Other innovative installations have been set up at Chakai, Chopa More and Basukinath, Deoghartown.
In addition to the above initiatives, the company is felicitating their top 20 contractors in Deogharat a special event along with their families and is also handing over school kits including school bags etc.to the contractors’ children in line with the organisation’s intention to promote education in the region.