New Delhi, 10th June 2025: Canara HSBC Life Insurance Company Limited (“Canara HSBC Life Insurance”) has announced the launch of its new social media film to mark the occasion of Father’s Day on June 15th. The film is a touching tribute to the often unnoticed, quietly powerful role fathers play in our lives through a compelling narrative that captures the essence of fatherhood in everyday moments.

The film strings together a series of relatable moments: a father stepping in to deal with a cockroach as his children scream in panic, shielding a child from a falling cup of hot tea, and walking toward an unknown noise in the night, despite visible fear and sweat on his forehead. The film culminates in a quiet scene subtly integrating the brand’s life insurance app as a modern tool that enables fathers to secure a future as thoughtfully as they manage the present by checking his policy and scrolling to his child’s name.

With cinematic storytelling, the film leans into a simple truth which is that fathers feel fear, pain, and uncertainty just like anyone else, but they never let it come in the way of their role as protectors. With each scene, the film reinforces a reminder that real promises are not always grand, they are often made in small, everyday acts.

In doing so, the film echoes the brand’s ‘Promises Ka Partner’ philosophy, a commitment to helping individuals fulfil their responsibilities to loved ones through simple insurance solutions and a seamless claim experience.