The Better Flour, a brand that offers healthy alternatives to regular flour, has announced the launch of a new instant pancake mix range comprising Blueberry, Chocolate, Pineapple, and Banana pancakes. TBF aims to bring products that are high on both taste and health to the consumer by swapping traditional grains with the bold and progressive choice of white chickpeas and redefining the Indian household staple – Flour.
They currently have three variants in flour blends – The Original Blend, The Lean Green Blend- made from spinach & lentils, and The Robust Red Blend which has beetroot & sorghum.
They have replaced the flour with white chickpea since it is a peerless source of protein and at the same time packs in plenty of flavors. The response to its first product: a range of nutritious, stoneground, flavourful & gluten-free flour blends has been overwhelming, The brand aims at making nutritious food fuss-free and easy to use & believes that nutritious food is the base of a better future.
This aligns with the brand ethos of ‘Better health & Better taste ’. This new range will be available across leading metros including New Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, and Chennai.
Speaking of the launch, the Founder of The Better Flour- Mr. Shailesh Karwa said, “The launch of The Better Flour comes at a time when consumers are looking for healthier options, containing essential nutrients needed for growth and development of the human body. At TBF, we are committed to fulfilling the dietary gaps with our range of superior quality products that are also delightfully palatable. We are confident that this differentiated range will successfully cater to consumers’ Nutri-wellness requirements with the taste that suits their preferences.” The products will be available across general and modern trade outlets and leading e-commerce platforms.