New Delhi, 12th June 2025: Archies, India’s iconic brand known for helping people express heartfelt emotions through greeting cards and gifts, has launched its special Father’s Day campaign, #DearDad. The campaign is a warm invitation to rediscover the power of expressing love through greeting cards, a timeless medium that captures what many often struggle to say aloud.
The heart of #DearDad lies in the emotional connection that greeting cards foster. While digital communication dominates the modern landscape, Archies believes there is unmatched intimacy in a handwritten message, something that can be held, saved, and cherished for years to come.
As part of this year’s celebrations, Archies has partnered with gifting brand Yaan Man to create a memorable experience for customers. Every Yaan Man Father’s Day hamper will include an exclusive Archies greeting card designed specially for the occasion. These cards are more than just an add-on, they serve as a keepsake that adds emotional weight to the gift, making the gesture more meaningful.
Speaking about the collaboration, Varun Moolchandani, Executive Director of Archies, said “Unlike a text or emoji, a greeting card is tangible, it carries the emotional weight of words written from the heart. Our collaboration with Yaan Man is a shared effort to encourage people to pause, reflect, and reconnect with the most authentic form of expression, a handwritten note. Through #DearDad, we want to bring back that sense of thoughtfulness and emotional depth.”
To support the campaign, a user-generated content video will be released featuring an influencer unboxing a Yaan Man hamper and discovering the Archies card inside. The video captures the moment he reads the card and eventually hands it over to his father — creating an emotional arc that reflects the campaign’s essence. Customers are also being invited to join in by sharing their own Father’s Day gifting moments on Instagram Stories, tagging both Archies and Yaan Man to be part of a larger, collective tribute to dads everywhere.
Rahul Shah, Founder from Yaan Man added “Gifting is about telling a story, and this collaboration with Archies adds a deeply personal layer to our hampers. Including a handwritten card reintroduces the beauty of emotion in gifting — something digital messages often lack. It’s a small addition, but it creates a lasting impact.”
This initiative is a celebration of dads in all their glory, both the serious and the silly, and serves as a reminder that love doesn’t always need grand gestures. Sometimes, all it takes is a card with the right words.
With the #DearDad campaign, Archies continues its mission to help people say what truly matters and to bring back the joy of receiving, reading, and keeping a handwritten note.