Mumbai, 11th June 2025: Allana Consumer Products Ltd. (ACPL), part of the globally trusted Allana Group with over 160 years of legacy, has launched two dynamic new campaigns for its flagship pet food brands —Bowlers (for dogs) and Purrfeto (for cats). Featuring popular actors Soha Ali Khan and Avneet Kaur, the campaigns blend fun, food, and fandom to celebrate the deepening connection between Indian pet parents and their beloved companions.
For Bowlers, the brand introduces the high-energy campaign #TasteThatMakesYourDogFly, led by Soha Ali Khan. Focused on encouraging pet parents to share their dogs’ joy during mealtime, the Instagram-led contest invites users to post creative photos or videos of their dogs enjoying Bowlers meals. Entries tagging bowlerspetfood and Soha Ali Khan Pataudi, and using the campaign hashtag, stand a chance to win exciting rewards, including a sponsored trip with your furry companion to a surprise destination for five winners and 1 month of food supply for 100 participants.
Meanwhile, Purrfeto, ACPL’s premium cat food brand, is back with its campaign “Cattitude: Relax from Home”, fronted by youth icon Avneet Kaur. Known for her playful charm and strong digital presence, Avneet brings the perfect feline flair to a campaign that champions the chill, carefree lifestyle of cats. The digital activation calls on cat parents to show off their “cattitude” through reels, memes, and short videos, with a grand prize of ₹1 lakh for five lucky winners and 100 winners will get a free months supply of Purrfeto.
“Pets are family and family deserves nothing but the best,” said Mr. Nitin Kulkarni, Business Head, Allana Pet Food. “At Allana, we believe pet food is more than just nutrition, it’s a legacy built on trust, love, and uncompromising quality. Bowlers and Purrfeto are a reflection of this ethos, representing our dedication to premium care and quality nutrition. Through these new campaigns, we’re not just making promises but we’re opening our doors and inviting pet parents to witness our commitment firsthand at our state-of-the-art manufacturing facility in Zaheerabad, Telangana, where world-class standards and a deep passion for pet well-being come to life.”
Spanning three months, the campaigns are rooted in interactivity and influencer engagement, showcasing ACPL’s forward-thinking approach to pet care marketing in India. From playful branding to everyday relatable moments, Allana is redefining pet food — not just as a necessity, but as a vibrant part of a pet parent’s lifestyle.