MSMEs are the backbone of the economy, fueling innovation, creating jobs, and propelling economic growth. Their crucial role in driving innovation and strengthening the economy has attracted the attention of various brands that have become valuable partners for MSMEs. These brands have recognized the unique requirements of MSMEs and have developed platforms, tools, and resources specifically designed to meet their needs. Here are five such brands that offer dedicated support to MSMEs across a range of sectors.

Pidge – Pidge, a newly launched SaaS platform in India, caters specifically to MSMEs, utilizing advanced technologies like AI, machine learning, and big data analytics to address their logistical hurdles. By streamlining operations, Pidge aims to revolutionize the industry and empower MSMEs with the necessary resources for success in today’s interconnected global economy.

ShakeDeal – ShakeDeal, a platform for supply chain and B2B commerce, empowers MSMEs by providing them with practical and cost-effective solutions. It bridges the gaps in the traditional offline system and connects supply chains through its robust marketplace. ShakeDeal offers exclusive solutions that enable buyers to directly access industrial resources from the supply chains they need. This empowers small companies to efficiently obtain the resources required for their growth and success.

Treflo – A Bengaluru-based firm, Treflo offers Indian SMBs a mobile-friendly SaaS platform for enhanced productivity. Its automated workflows for GST billing, compliance, cash flow management, and more streamline operations. Treflo aims to provide SMBs with the resources previously limited to large corporations, with simplified GST and tax reporting as a major benefit.

ShopKirana – ShopKirana is a B2B platform that connects small business owners and kirana shop owners in Tier II cities with FMCG brands for purchasing. This start-up simplifies the shopping experience by offering a one-stop solution for the shops’ needs and ensuring timely delivery and payment. Additionally, ShopKirana empowers businesses with valuable insights through heat maps, retail market trends, and analytics, enabling data-driven decision-making.

Aaroh – Aaroh is a company dedicated to supporting SMEs in formulating their marketing strategy and communication to address this requirement. Their services cater to SMEs looking to expand domestically or internationally. Aaroh aims to empower SMEs and contribute to their long-term success by utilizing top-notch techniques and expertise in the field.


These brands have made a significant impact on empowering small businesses in various industries. From user-friendly e-commerce platforms and efficient accounting software to powerful digital marketing tools and innovative financial technology solutions, these brands have revolutionized the way small businesses operate. By steadfastly championing the cause of small businesses, they are helping foster a more diverse and prosperous entrepreneurial environment.