Mumbai, December 2022 – November has been a month of attaining new peaks for ŠKODA AUTO India. After the recently concluded ‘Peak to Peak’ drive, which saw the participation of auto experts from India and across the globe, ŠKODA AUTO India registered sales of 4,433 units last month, resulting in a rise of 102% over the same period last year, wherein 2,196 cars were sold.
These escalating sales numbers see ŠKODA AUTO India double its annual sales over 2021, with a month more to go in 2022.
Petr Šolc, Brand Director, ŠKODA AUTO India, “We recently crossed the landmark of our all-time high sales record, becoming the third largest market for ŠKODA AUTO a.s. With our November sales, I am happy to share that we have doubled our annual sales this year, over 2021, with a big month of December still to go. After being adjudged the safest car in India, the KUSHAQ leads our growth, along with our award-winning sedan, the SLAVIA. We have consistently maintained our growth momentum, and look forward to closing the year on a new high.”
Cumulatively, from January to November 2022, ŠKODA AUTO India sold 48,933 units, which is more than double the 23,858 cars sold annually in 2021. This also brings the company closer to its 50,000 cars annual target for 2022.
Along with having its Biggest Year, India has also become ŠKODA AUTO’s third-largest market internationally. Further to its INDIA 2.0 strategy that also focuses on customer centricity, ŠKODA AUTO India has fully digitalized its showrooms with revolutionary immersive and interactive technologies that redefine the car-buying experience for its customers. It is one of the key drivers in helping the company’s objectives in being closer to customers, expanding its network, and catapulting the number of touchpoints from 175 in December 2021 to over 220 as of date.