Bengaluru, 18th Sept, 2023: As India eagerly prepares for the festive season, Simpl, India’s foremost Checkout Services Provider, today announced the maiden edition of its annual Festive Fiesta Sale from September 15th to 17th, 2023 to empower Direct-to-Customer (D2C) merchants across the country. This festive extravaganza aims to provide lakhs of products and services ranging from fashion to footwear and electronics to travel bookings from over 35 small medium and large including D2C merchants to millions of consumers across 100% of the serviceable pincodes across the country in an affordable manner. Customers looking to avail these benefits can visit Simpl$B!G(Bs mobile app to get details of the products and services on sale where they will be redirected to the merchant$B!G(Bs platform with the discount already applied.
Leading brands such as Zomato, Nykaa and Goibibo along with emerging D2C merchants such as Libas, Snitch, Freakins and Boult Audio among others will be offering discounts on a variety of products and services. These D2C merchants use Simpl$B!G(Bs Checkout Network which is integrated with its proprietary 1-Tap Checkout to help build trust and offer convenience to customers. Customers using Simpl$B!G(Bs 1-Tap Checkout will be able to access the products and services seamlessly at the click of a button without the need for a pin or an OTP with near zero transaction failures. For merchants, they will be able to emulate the checkout experience offered by large e-commerce marketplaces by using Simpl$B!G(Bs Checkout Network, thereby establishing a connection with the consumers while building a brand for themselves.
Commenting on this trend, Khanaz K.A, CXO – D2C Business at Simpl, said “As an organisation, we are committed to empowering thousands of our small, medium and large merchants including D2C who are fulfilling nuanced requirements of millions of customers across the country. With Simpl$B!G(Bs Festive Fiesta Sale, we are providing a platform for several of our emerging D2C merchants to offer lakhs of their products and services to millions of customers in an affordable manner. This assumes significance in the backdrop of the upcoming festive season which witnesses a major uptick in sales. By enabling a seamless checkout experience on the merchant$B!G(Bs platform, we are solving a major pain point in the industry of merchants not being able to establish a relationship with the customer. Simpl$B!G(Bs Checkout Network also helps merchants build trust and offer convenience to customers, necessary for them to be able to emerge as brands.$B!I(B
Simpl, which is trusted by over 26,000 merchants and millions of customers across the country, has been actively working towards empowering the D2C landscape in India through its AI-led offerings such as the Checkout Network, Checkout Suite and D2C Simplified community. The community counts thousands of D2C merchants across the country including smaller cities such as Surat, Indore as its members. The company has also introduced a special Booster Package for D2C merchants by working with partners, offering subsidised services such as digital marketing, credit access, and legal support among others, necessary for their growth.