Mumbai: India’s leading orthopedic healthcare institution Orthomax has announced the appointment of Bollywood’s actor & rising star Anurag Sharma as its Brand Ambassador. Anurag Sharma played the main lead in the recently released well-appreciated Hindi film Juni – The Last Prayer. The film was released by PVR Cinemas nationwide and Anurag Sharma was appreciated for the portrayal of the character who is a young entrepreneur facing domestic and business issues at the same time and how he overcomes them.

Award-winning Celebrity Management & Films Productions Company, Approach Entertainment is exclusively handling the entire representation, Management, PR, Advertising, Digital, Brand & Media Partnerships, Events, and other related activities for Anurag Sharma. Approach Entertainment has also bagged Service Excellence Award by Worldwide Marketing Organization recently. Approach Entertainment has its operations in Mumbai, New Delhi, Gurugram, Goa, Chandigarh, Dehradun, Kolkata, and Jalandhar.

orthomax ropes in anurag sharma

Anurag Sharma is a theater actor and Juni – The Last Prayer was his debut Hindi feature film. He has done numerous music videos and short films. Anurag Sharma has also been roped in for Juni – The Last Prayer part 2 which has been titled Juni – Uddand. He has also been signed by 3 brands for endorsements and Approach Entertainment will announce the brand associations soon. Juni – The Last Prayer was among the few Bollywood Hindi Feature films which were released in theatres immediately after the lockdown. It was well appreciated by critics and audiences alike.

Commenting on the brand association, the dashing actor Anurag Sharma said, “I always wanted to work on spreading awareness on organ donation. Dr. Rajkumar Garg is spiritually inclined and a very good human being already working for people with his different initiatives. As he is already working on the organ donation campaign, I also thought of supporting the organ donation initiative. Orthomax will launch a brand awareness and organ donation campaign soon and apart from endorsement, I will also support all his social and spiritual initiatives.”

Established in 2006, the Orthomax group aims to provide quality and specialized orthopedic care for their patients. The well-equipped hospital has opened its doors with world-class medical technologies and specialized services to people living in Mohali, Chandigarh, and Panchkula. Orthomax group is founded by three famous orthopedic surgeons, Dr. Vivek Bhatia, Dr. Anupam Ahuja, and Dr. R. K. Garg. Later on, three ortho surgeons, Dr. Shardaindu Sharma, Dr. D. K. Pathak, and Dr. Rohit Malhotra joined the Orthomax. A group of orthopedic surgeons is running Orthomax – bone & joint hospital in Tricity and is successfully managing all kinds of orthopedic cases that are fresh and neglected.

Talking about the announcement of appointing a Brand Ambassador for Orthomax group, Dr. Raj Kumar Garg Founder, Director said: “ We recently watched Anurag Sharma’s film Juni- The Last Prayer in a PVR Cinema. The way he has portrayed the whole character and we heard about his social initiatives and work, we thought of associating with him in some way. While the initial discussion was only for organ donation activity, we thought he is a great fit for brand endorsement and our expansion plans. So we roped him for brand endorsement. Our multimedia and PR Campaign will be handled by Approach Communications. ”

India is the second-most populated nation in the globe with an average life expectancy of 67 years. Providing basic orthopedic care to the people of the country has become the need of the hour. In such turbulent times where there is a gap in fulfilling the orthopedic needs, the team at Orthomax has operated on more than 10000 cases with successful results. The Orthomax group focuses on a range of specialties such as trauma surgery, knee replacement, hip replacement, knee arthroscopy, spine surgery, orthopedic oncology, pediatric orthopedics, etc.

Approach Entertainment is a Full Fledged Entertainment Marketing Company with specialized verticals in Celebrity Management, Films production, Advertising & Corporate Films Productions, Films Marketing, Events, and Entertainment Marketing. Approach Entertainment is based in Mumbai with operations in New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata & Jalandhar. Approach Entertainment Group is headed by award-winning writer/director Sonu Tyagi who has worked with leading advertising agencies and media houses in India.

Approach Entertainment has also bagged The Biz India 2010 Award given by the World Confederation of Business. The Biz India 2010 Awards were organized in Taj Palace Hotel, Mumbai. Approach Entertainment Group also bagged the Worldwide Marketing Organization’s Service Excellence award very recently.

Approach Entertainment group also has a PR & Integrated Communications Agency, Approach Communications apart from a Bollywood & Entertainment newswire, Approach Bollywood. In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India.

In addition to business enterprises, the group also has a Charitable Spiritual Organization, Go Spiritual India. Go Spiritual India is a Charitable Spiritual Organization Working for Philanthropy, Spiritual Awareness, Spiritual Tourism, Spiritual Media, Spiritual Events, Organic, Mental Health, Wellness, and Holistic Health.

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