New Delhi: Mooofarm, a dairy agri-tech startup, signs Sonam Bajwa as the Brand Ambassador to collaborate on their shared vision of Making Farmers Profitable and Women Empowerment in India. Sonam is a renowned model and actor in Punjab and other regions. Her fame spans from popular pageants to Punjabi films and all the way to Bollywood and Tamil cinema.
Sonam is very excited with this new partnership with Mooofarm towards a common noble purpose. She was born in Nainital, studied in Delhi and moved to Mumbai in 2012. Sonam comes from a Punjabi farmer family, and has a grown-up to have a confident voice with a progress-oriented approach. Living and working in many cities she shares a connect with people from different backgrounds. This characteristic is aligned to benefit Mooofarm in reaching out to its target audience more effectively i.e. dairy farmers and their families. Her complete support towards technological advancements that can enable upliftment in rural areas, especially for women, has also been a big factor in paving the way for this collaboration.
“We’re thrilled to have Sonam, the farmer’s daughter herself, as our Brand Ambassador. She resonates strongly with our mission to make farmers profitable, thus jointly paving the way for the next white-tech revolution.”says Mr. Abhijeet Mittal , CGO Mooofarm.