India, November 2022: Providing customers with the best sleeping solutions and high-quality mattresses, Centuary Mattress, India’s sleep specialist for more than three decades, has launched a new campaign with brand ambassador Sania Mirza eyeing the wedding season. The campaign is targeted at the millennials and the elderly, Sania is showcasing an affordable, durable and customisable range of Sleepable mattresses from Centuary.

The TVC featuring Sania shows how Millennials struggle to sleep at night with endless scrolling on social media as they remain glued to their phones. Similarly, the elderly find it difficult to sleep because of exhaustion. Sleepable mattresses from Centuary provide the needed comfort and durability to fall asleep immediately.

The campaign also highlights that Sleepables mattresses come as bed-in-a-box. Products in the collection include a Hybrid memory foam pocket spring mattress, a Bonnell spring mattress, and Ortho memory foam mattress. Customers can place their order for durable and customisable mattresses on the official website of Centuary Mattress or any leading marketplace. People can mention their preferred mattress size, which will be delivered to their homes, vacuum packed in a box.

Commenting on the campaign, Mr. Malani, Executive Director, Centuary Mattress, said, “The latest campaign with Sania Mirza is a fun take on the sleeping habits of millennials in the form of a musical; with Sania highlighting the importance of prioritizing sleep on a good certified mattress. Sleeables by Centuary comes with up to 10 years of warranty and CertiPUR – US certified foam and is available exclusively across leading online platforms.”

Ms. Richa Puri, Associate Vice President – Client Servicing, PAD Agency, “Our brand ambassador Sania Mirza understands the importance of good sleep to achieve great health and how it can be a source of positive energy for millennials to achieve their goals. We are delighted to have her as the force of motivation for the upcoming generation in this new campaign.”

By Sujata