India, 16.11.2022: Cactus Communications (CACTUS), a science communications and technology company, launched #WomenWhoChangedTheWorld campaign to celebrate and bring the forgotten tales of women in Science, Technology, Engineering, and Mathematics (STEM) back into the spotlight. This year-long campaign started on March 8th, 2022, features 52 inspiring women across the globe, with one story being highlighted every week of the year through CACTUS social handles.
Through this campaign, the company has silently unveiled a hard-hitting reality that highlights the under-representation and disparity in STEM resulting by deep-rooted social norms, stigma, discrimination, and biases against women. CACTUS as the voice of science and technology is determined to amplify the stories of these under-represented heroes who made an unforgettable contribution to the science and technology space creating a legacy for many to follow but did not get their due credits.
Abhishek Goel, CEO & Co-founder, CACTUS, said, “Women have always played a key role in where we see science and technology today. However, very few can name these trailblazers which is tragic. We at CACTUS, feel responsible for bringing the stories of these women to the spotlight through our #WomenWhoChangedTheWorld campaign.”
A key creator for the campaign, Saurabh Doke, Creative Director, CACTUS said, “Women have historically played a key role in the advancement of Science and Technology that has been long overlooked. This campaign is a reminder for all those forgotten heroes that have not only helped develop but have defined the world that we live in today. This heart-warming and thought-provoking campaign recognizes the significant role women have played and advocates that we celebrate them throughout the year and not only just one day. CACTUS aims to spread the much-needed awareness of women’s contribution to the world of Science and Technology and relay valuable information about them through this campaign.”
The campaign features inspirational Anna Mani (the Weather Woman of India), Alice Ball (African American chemist who developed the “Ball Method”), Katherine Johnson (one of the first black American mathematicians to ever work at NASA), Rosalind Franklin (British chemist and X-ray crystallographer) and many others and celebrates the contributions and the life-changing scientific discoveries made by them.