National, 14th November 2022: Easebuzz, one of India’s leading payment solution platforms, partners with the online food and grocery supermarket by Tata Enterprises, bigbasket, to bolster their payment processing mechanism through an integrated payment gateway solution. Since the strategic association, bigbasket has witnessed a 23% improvement in wallet-based checkouts on its bbdaily and bbinstant mobile apps.
The payment platform provided by Easebuzz enables customers to easily add money to the bbwallet using 100+ payment methods, including credit cards, debit cards, 50+ online banking options, UPI, and wallets. Additionally, it allows customers to apply discounts and cash-back vouchers during checkout. This has improved bbwallet adoption by 23% and transaction ticket size by 15%. Using Easebuzz’s payment gateway solution has also lowered bigbasket’s order abandonment rate.
“The development team at bigbasket found Easebuzz payment solutions easy to use. The service quality is excellent and helped us save on the cost of operations. Easebuzz brings value in terms of customer satisfaction with its high success rates in processing payments and also offered seamless integration of APIs”, said George Francis, Marketing Lead, bbdaily.
Speaking of this successful partnership, Rohit Prasad, MD & CEO, Easebuzz said “As a payment solutions platform, our focus is to provide sector-specific full-stack payment APIs that solve all problems related to payment collections and payouts for businesses.Easebuzz is happy to support bigbasket’s mission of making online grocery shopping simple and easy. Our tailor-made eCommerce payment stack facilitated bbdaily and bbinstant to manage payments seamlessly, process refunds, offer cashback and discount coupons, and auto reconcile with real-time reporting.”
Easebuzz’s one-click checkout platform assists 100+ eCommerce & D2C brands to reduce cart abandonment by providing a seamless and quick payment gateway checkout experience. The brand provides an all-inclusive suite of payment solutions with an integrated system that comprises a payment gateway, discount coupon engine and refund management module. In addition, Easebuzz offers merchants with fraud prevention and risk reduction features for detecting suspicious online commerce activities.