India, November 21, 2022: Arrow, the renowned menswear brand from the House of Arvind Fashions, has kicked off the celebrations for International Men’s Day in style. Building on their successful ‘On Top of The World’ theme, the brand launched an exciting crowd-sourced campaign encouraging men across the country to share what makes them feel on top of the world. The resulting entries were then featured across the brand’s social media pages in an inspiring Men’s Day video anthem. Showcasing Indian men across different spectrums of life, the lively video highlights what inspires real men to live fuller life and feel on top of the world.
“An anthem for the people should be made by the people,” says Soumali Chakraborty, Marketing Head-Arrow. As a brand, Arrow has chosen the occasion of International Men’s Day to celebrate their community instead of commercializing the day. Arrow’s overarching campaign #OnTopOfTheWorld is centered around inspiring men to believe in their dreams and aim for the sky. It’s about the pursuit of excellence and encouraging audiences to manifest their dreams through confidence, attitude and the desire to succeed. In 2020, the On Top of The World campaign featured style icon Hrithik Roshan as he encouraged fellow men to set goals, celebrate the wins, challenges themselves and not just get to the top, but stay there.
A well-known international menswear brand, Arrow has been instrumental in shaping menswear since 1851. It was launched in India in 1993 as one of the first premium international brands in the country. Arrow currently has over 200 exclusive stores and is available in over 1000 multi-brand outlets in 109 cities across India.
Sharing his thoughts on the activation, Suman Saha, CEO of Arrow said, “We are delighted by the response to the On Top of The World activation on the occasion of International Mens Day.. As a brand, we wanted to celebrate our audiences and build our community. At Arrow we are committed to helping our customers feel confident, stylish and on top of the world with our range of elegant formal, professional and business casual wear. The Men’s Day anthem captures the spirit of Arrow and of our consumers perfectly!”.